These are the toys we use in our Busylizzy clubs. Tested by babies and toddlers, trusted by parents, and now available to buy through Parent Picks by Busylizzy. The 1curiosity range is designed in Japan for children aged 10 to 24 months. Inspired by how toddlers actually play, each toy encourages safe, open ended exploration without batteries, lights or sounds. Just clever design and satisfying textures that support focus, imagination and early development.

Tried, tested and loved by our community, 1curiosity toys are perfect for that in between stage when baby toys are too simple and puzzles too complex.

Parent Picks for 10–24 Month Olds

Skip to results list

TOP RATED TOY

BUSYLIZZY AWARDS 2025

Best Toy Design 0–2 Years

JUNIOR DESIGN AWARDS

BEST TOY

ABSOLUTELY MAMA AWARDS

"These toys are simple, familiar, and intentionally open-ended. They’re not trying to capture a baby’s attention with lights and noise - they’re inviting the baby to take the lead."

Professor Sam Wass - Developmental Psychologist

ENDORSED BY EXPERTS


Professor Sam Wass is a developmental psychologist best known for his work on early childhood attention, learning and stress. He appears regularly on Channel 4’s The Secret Life of 4 and 5 Year Olds.

Shop now